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Your 4K movie superzoom
Record all of life’s most treasured moments with 4K video and time-lapse; four times the resolution of full HD. Can’t decide if you want to capture a moment in video or stills? We’ve made it simple for you; seamlessly crop still images from your 4K movies after filming at exquisitely sharp quality.


Get up close with 40x optical zoom
Zoom in to those far distances at pin sharp detail with 40x optical zoom and 80x zoom plus; the equivalent to a 24 mm – 960 mm focal length

Never miss a shot
You’ll never miss that fast moving object as the SX740 comes to life in 1.6 seconds and can continuously shoot at up to 10 frames per second with fixed auto focus

Your pocket sized travel companion
Record your movies and time lapses in 4K. This high resolution means images can be cropped from movies once you’ve finished filming

Snap your selfies with ease
The 180° tilt LCD screen enables you to snap your selfies while checking your appearance, while Self Portrait mode will ensure the perfect selfie

Share your photos instantly
With Wi-Fi and Bluetooth Low Energy Technology, keep your camera connected to your smart phone and transfer photos easily with the Camera Connect App.

Selected shots from the PowerShot SX740 HS

Accessories

Specifications

Sensor

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Sensor Type CMOS
Sensor Size 1/2.3 type back-illuminated CMOS
Total Pixels Approx. 21.1M
Colour Filter Type Primary Colour

Processor

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Processor Type DIG!C 8
Focal Length 4.3 – 172.0 mm (35 mm equivalent: 24 – 960 mm)
Optical Zoom Optical 40x
Digital Zoom Digital approx. 4.0x (with Digital Tele-Converter Approx. 1.6x or 2.0x [1])
Other Zoom ZoomPlus 80x
Combined Zoom Combined approx. 160x
Maximum f/number f/3.3 – f/6.9
Construction 13 elements in 11 groups (1 Hi-UD lens, 3 UD lenses, 2 double-sided aspherical lenses, 1 single-sided aspherical lens)
Image Stabilisation Yes (lens shift-type), Approx. 3.0-stop [13]. Intelligent IS plus 5-axis Advanced Dynamic IS

Focusing

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Focusing Type TTL
AF System/ Points AiAF (Face Detection / 9-point), 1-point AF (fixed to centre)
AF Modes Single, Continuous, Servo AF/AE [6], Tracking AF
AF Point Selection Size (Normal, Small)
AF Assist Beam Yes
Manual Focus Yes, plus MF Peaking
Closest Focusing Distance 1 cm (W) from front of lens in Macro

Exposure Control

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Metering Modes Real-time metering using image sensor (Evaluative, Centre-weighted average, Spot (Centre))
AE Lock Yes
Exposure Compensation +/- 3 EV in 1/3 stop increments. i-Contrast for automatic dynamic range correction
ISO Sensitivity AUTO (80-1600), 80, 100, 200, 400, 800, 1600, 3200

Shutter

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Shutter Speed 1 – 1/3200 sec. (factory default), 15 – 1/3200 sec. (total range – varies by shooting mode)

White Balance

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White Balance Type TTL
White Balance Settings Auto, Daylight, Cloudy, Tungsten, Fluorescent, Custom. Multi-area WB correction available in Smart Auto

Colour Matrix

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Type sRGB

Screen

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Screen Type Tilt type 7.5 cm (3.0”) LCD (TFT), approx. 922,000 dots
Screen Coverage Approx. 100%
Screen Brightness Adjustable to one of five levels. Quick-bright LCD
Screen size 7.5 cm (3.0”) LCD (TFT), approx. 922,000 dots
Built-in Flash Range 50 cm – 4.0 m (W) / 2.0 m (T)
Flash Modes Auto, Manual Flash On / Off, Slow Synchro
Slow Sync Speed Yes. Fastest speed 1/2000 sec.
Red-Eye Reduction Yes
Flash Exposure Compensation +/- 2 EV in 1/3 stop increments. Face Detection FE
Flash Exposure Lock Yes
Manual Power Adjustment 3 levels with internal flash

Shooting

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Shooting Modes Smart Auto (29 scenes detected), Hybrid Auto, Program AE, Shutter priority AE, Aperture priority AE, Manual, Creative Shot, Self Portrait, Sports, SCN (Portrait, Smooth Skin, Smart Shutter (Smile, Wink Self-Timer, FaceSelf-Timer), Handheld Night Scene, Lo
Photo Effects My Colors (My Colors Off, Vivid, Neutral, Sepia, Black & White, Positive Film, Lighter Skin Tone, Darker Skin Tone, Vivid Blue, Vivid Green, Vivid Red, Custom Color)
Drive modes Single, Auto Drive, Continuous, Continuous with AF, Self-Timer
All speeds are until memory cards become full. [12]
Continuous Shooting Approx. 10.0 shots/s
with AF: Approx. 7.4 shots/s [3][4]
All speeds are until memory cards become full. [12]

File Type

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Still Image File Type JPEG compression, (Exif 2.3 [Exif Print] compliant) / Design rule for Camera File system, Digital Print Order Format [DPOF] Version 1.1 compliant
Image File Size 4:3 - (L) 5184 x 3888, (M1) 3648 x 2736, (M2) 2048 x 1536, (S) 640 x 480
16:9 - (L) 5184 x 2912, (M1) 3648 x 2048, (M2) 1920 x 1080, (S) 640 x 360
3:2 - (L) 5184 x 3456, (M1) 3648 x 2432, (M2) 2048 x 1368, (S) 640 x 424
1:1 - (L) 3888 x 388
Movie File Type MP4 [Video: MPEG-4 AVC / H.264, Audio: MPEG-4 AAC-LC (stereo)]
Movie File Size 4K) 3840 x 2160, 29.97fps (the angle of view is narrower than in Full HD), (Full HD) 1920 x 1080, 59.94 / 29.97 fps, (HD) 1280 x 720, 29.97 fps, (L) 640 x 480, 29.97 fps
Movie Length (Full HD & HD) Up to 4 GB or 29 min 59 s [7]
(L) Up to 4 GB or 1 hour [4]
Compression Superfine, Fine
GPS via mobile GPS via mobile (linked to compatible smartphone)

Other Features

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Red-Eye Correction Yes
Intelligent Orientation Sensor Yes, with Auto Rotate
Playback zoom Approx. 2x – 10x
Histogram Yes, during playback
Menu Languages English, German, French, Dutch, Danish, Finnish, Italian, Greek, Norwegian, Portuguese, Russian, Swedish, Spanish, Ukrainian, Polish, Czech, Hungarian, Turkish, Simplified Chinese, Chinese (traditional), Japanese, Korean, Thai, Arabic, Romanian, Farsi, Hi
GPS GPS via mobile ( via Canon Camera Connect app with compatible smart devices via Bluetooth®)
Self timer Approx. 2 or 10 sec. or Custom

Interface

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Computer/Other Hi-Speed USB (MTP, PTP) dedicated connector (Mini-B compatible) / HDMI Micro (Type-D) Connector, Wi-Fi (IEEE802.11b/g/n), (2.4 GHz only)[11], Bluetooth (Specification version 4.1, Bluetooth low energy tech [21][22]

Direct Print

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Canon Printers Canon SELPHY Compact Photo Printers and Canon Inkjet Printers supporting PictBridge [23]
PictBridge Yes (via USB or Wireless LAN)

Storage

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Storage Type SD, SDHC, SDXC (UHS Speed Class 1 compatible)

Software

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PC Supported Operating system Windows 10 / 8.1 / 8 / 7 SP1 [18]
Mac OS X 10.9 / 10.10 / 10.11, 10.12
For Wi-Fi connection to a PC:
Windows 10 / 8.1 / 8 / 7 SP1
Mac OS X 10.9 / 10.10
For Image Transfer Utility:
Windows 10 / 8.1 / 8 / 7 SP1
Mac OS X 10
Other Software Map Utility
Image Transfer Utility 2
Camera Connect app available on iOS and Android devices

Power Source

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Batteries Rechargeable Li-ion Battery NB-13L (battery and charger supplied)
Battery life Approx. 250 shots. Eco Mode: Approx. 355 shots, Playback Mode: Approx. 300 min
Power Supply & Battery Chargers Charging via USB available with Compact Power Adapter CA-DC30E [17] or other typical USB charging methods. Compact Power Adapter CA-DC30E
Battery Charger CB-2LHE
Rechargeable Li-ion Battery NB-13L
Interface cable IFC-600PCU

Physical Specifications

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Operating Environment 0 – 40 °C, 10 – 90% humidity
Dimensions (WxHxD) 110.1 x 63.8 x 39.9 mm
Camera Weight Approx. 299 g (including battery and memory card)
Barcode 4549292119022

What's included

  • Canon PowerShot SX740 HS Camera
  • Battery Pack NB-13L
  • Battery Charger CB-2LHE
  • Wrist Strap
PowerShot SX740 HS is rated 4.8 out of 5 by 5.
Rated 5 out of 5 by from Safari Friendly Cameras Compact with brilliant zoom- works perfectly with the Roos and cockatoos at home - hopefully just as well with the elephants and rhinos of the Serengeti
Date published: 2019-08-06
Rated 5 out of 5 by from CANON SX740HS Amazing zoom camera, light weight, great for holidaying
Date published: 2019-07-31
Rated 4 out of 5 by from Canon sx 740 hs Seems easy to use and very similar to earlier models
Date published: 2019-07-24
Rated 5 out of 5 by from user friendly simple handling and easy to use , good for people on the go or travelling, captures good photos equivalent to DLSR
Date published: 2019-03-07
Rated 5 out of 5 by from Terrific build quality and great pictures! For a small point and shoot camera the zoom is amazing and the stabilised lens enables great shots, at lengthy zooms even in low light and at low ISOs. A well built camara and the tilting screen is good for shots at waist level - this make shot composition a lot easier. Oh - and terrific pictures!!!!
Date published: 2019-02-18
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